A NIKE FOUNDATION INITIATIVE
PRODUCT DESIGN / MARKET RESEARCH / USER TESTING / PRODUCTION / DISTRIBUTION
Connections has been created for and by girls and is a critical component of the Yegna Platform. With all the necessary items to create Yegna Clubs, Connections gives girls a fun way to build and deepen their own friendships, just as the five Yegna girls group together to start their own band. The idea is that groups of girls around Ethiopia will be able to learn about friendship, confidence, money, health, and safety just as Melat, Lemlem, Sara, Emuye and Mimi do. This surrounds the theme of Connections, which shows how girls working and collaborating together are Better Together. By working together through weekly activities the group can overcome personal obstacles as well as group and community issues.
Yegna Connections provides a space for girls to be Better Together.
Provide the foundation for lifelong self-empowerment skills for young girls within their communities and providing them with the opportunities to improve their confidence and encourage them to reach their full potential.
By teaching children healthy life skill practices in a fun manner
By giving children the opportunity to learn about each other and what they can accomplish together
By improving social supports for children
By enhancing community partnerships around the issue of child health and gender equality
After the production of the first 50 kits, the PeaceCorps became our first partner to test and distribute the kits. These were tested in various communities around Ethiopia with the goal to refine and partner with more non-profits in Phase II. The initial reception was very exciting and we look forward to making Yegna Connections a part of girls lives going forward.